In Deltona Transformer Corporation v. The NOCO Company, No. 24-13590 (11th Cir. Aug. 4, 2026), the Eleventh Circuit held that keyword bidding, which is the process of “buying” keywords online visitors use to search for products, using trademarked terms does not constitute trademark infringement. Deltona Transformer Corporation has manufactured vehicle-battery chargers marketed as “battery tenders”…
Tag: Unfair competition
“Pinnacle” Trademark Dispute Offers Lessons in Trademark Trial Procedure
The court vacated a $550,000 jury verdict in a trademark dispute teeming with procedural issues, Pinnacle Advertising & Marketing Group, Inc. v. Pinnacle Advertising & Marketing Group, LLC, 2021 U.S. App. LEXIS 22770 (11th Cir. Aug. 2, 2021), but kept alive the possibility of injunctive relief for the plaintiff on remand. The case is a…